編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | GS65 | Zappos.com: Developing a Supply Chain to Deliver WOW! | Marks, Michael;Lee, Hau;Hoyt, David W. | General management | The Art of Marketing: Sun Tzu`s Modern Managerial Implication( O5M0003 ) |
2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | The Art of Marketing: Sun Tzu`s Modern Managerial Implication( O5M0003 ) |
3 | 9-603-067 | Dell Computers (A): Field Service for Corporate Clients | Frei, Frances X.;Edmondson, Amy C.;Hajim, Corey | Service management | The Art of Marketing: Sun Tzu`s Modern Managerial Implication( O5M0003 ) |
4 | 9-709-424 | eHarmony | Piskorski, Mikolaj Jan;Halaburda, Hanna;Smith, Troy | Other | The Art of Marketing: Sun Tzu`s Modern Managerial Implication( O5M0003 ) |
5 | 9-718-519 | Voice War: Hey Google vs. Alexa vs. Siri | Yoffie, David B.;Wu, Liang;Sweitzer, Jodie;Eden, Denzil;Ahuja, Karan | Other | The Art of Marketing: Sun Tzu`s Modern Managerial Implication( O5M0003 ) |